What’s the ideal PMM scope of work?
This is the second instalment of ‘Straight Talk on Product Marketing’, a video Q&A session hosted by Jeff Epstein from 16 Volts and Meha Varier from Merritt3 Consulting. Scroll to the bottom for part 1.
So you’ve decided that random acts of product marketing just won’t cut it anymore, and it’s time to add a dedicated headcount. Smart move, Kasparov!
In this video series we’ll explore what product marketers should focus on. Next week we’ll navigate the dynamics of where they belong in your org chart (sorry, no spoilers yet!)
In the clips below you’ll hear from 4 of your peers on how they’ve built out the product marketing function in their organizations.
Featuring Robin Jones, fractional CMO and EIR with Accelerate Okanagan
Featuring Marc Evans, Head of Marketing with neu.io
Featuring Chris McKie, Head of Marketing at Embed Security
Featuring Phylis Miquel, VP Marketing at Allure Security
Click here for our first instalment of Straight Talk on Product Marketing, where we talk to our experts about what product marketing means to them.
