Product Marketing KPIs that matter

This is the third instalment of ‘Straight Talk on Product Marketing’, a video Q&A session hosted by Jeff Epstein from 16 Volts and Meha Varier from Merritt3 Consulting.

You’ve defined what you want product marketing to be for your company, and you’ve figured out its scope of work. Great start! Now you need to set a clear vision for what success looks like.

How DO you choose KPIs to measure impact?

In this video series we’ll hear from some of your peers on the KPIs they use to measure product marketing success. If you do something different, please share!

Featuring Robin Jones, fractional CMO

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