Where should Product Marketing sit in the org chart?

This is the third instalment of ‘Straight Talk on Product Marketing’, a video Q&A session hosted by Jeff Epstein from 16 Volts and Meha Varier from Merritt3 Consulting. Scroll to the bottom for parts 1 & 2.

Some say Product Marketing belongs in the Marketing team. After all, it has ‘marketing’ in the name. Others say it should sit in the Product team, for the same reason. Still others think that Product Marketing is so strategically important, it should be on its own and report directly to the CEO.

Here’s what 4 of your peers have to say on the matter. Where do you stand?

Featuring Robin Jones, fractional CMO and EIR with Accelerate Okanagan

Featuring Marc Evans, Head of Marketing with neu.io

Featuring Chris McKie, Head of Marketing at Embed Security

Featuring Phylis Miquel, VP Marketing at Allure Security

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Click here for the first instalment of Straight Talk on Product Marketing, where we talk to our experts about what product marketing means to them.

Click here for the second instalment, where we discuss Product Marketing’s scope of work.