Getting your product to market doesn’t happen by cutting a press release and running a few ads.
It takes a thorough launch plan and cross-team coordination to pull off successfully.
16 Volts has launched everything from software to services to hard goods.
We’ll make sure your launch reaches orbit effectively.
Launch Planning
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Product launches don’t happen on their own.
Whether it’s a new feature, a platform upgrade, or a line extension, your work isn’t done at Code Complete or Minimum Inventory Level. So much more has to happen for a successful launch, and Product Marketing should lead the way.
Launch is a team event spanning every department in your company. It’s complex, dimensional, and resource-intensive. From packaging to pricing, sales training to press release and everything in between, the time to think about a proper launch is at project kick-off, no later.
Image belongs to SpinLaunch.
We’ll help you organize:
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Determining your selling price is complicated, and relies on strong input from your Finance and Sales teams. Don’t leave it to the last minute.
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You’ll need to coordinate website updates, collateral, partner training, PR, and more to launch effectively.
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Product Marketing is in the best position to train the sales team on new products and capabilities, complete with positioning, competitive intel, and messaging.
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No one buys off a press release (it still has to be done), but people do by off influencers. You need a robust, sustained effort to maximize your reach during launch.
Download the 16 Volts Launch Tracking template here.